Customer Relationship Management (CRM) Strategy

Integrated Customer Relationship Management systems have revolutionized sales and fulfillment in the organization. EstesGroup sells and delivers world class CRM technology which changes the organizations role with its potential and current customers, reduces costs, and improves planning and financial forecasting due to integration with the financial modules. The factors influencing the decision to move to integrated CRM include improved sales, reduction of costs, and improvements in efficiency and customer service.

Our team of senior personnel span both functional and technical roles with regard to CRM, and can assist in strategic analysis on the front side of the decision process. Much of our work is focused on cost-benefit and implementation planning, however, because we are in the “solutions” business. EstesGroup is aligned with a number of pure strategy and management firms for in depth strategy work. Should we determine that your needs exceed our capabilities in this arena, we will gladly provide references to one of the fine organizations.